Driven by a passion for people behind the golf courses

With over 40 years of experience in golf course management, we’ve seen firsthand the challenges that can arise when quality standards are undefined, data is limited, and decisions lack a factual basis.

From greenkeepers working in isolation to boards making choices based on subjective opinions, these gaps can lead to costly inefficiencies, conflicts and a turf that is not managed as well as it could be.

We believe in the power of collaboration. Our platform is designed to transform how golf courses are managed by setting clear standards, aligning teams, and providing real-time data that enables informed decision-making and savings.

Our approach to sustainability

Our platform is designed to help Golf Course Managers make smarter, resource-efficient decisions that not only enhance turf quality but also support long-term environmental responsibility. Through real-time data on essential metrics like soil moisture, fuel consumption, and course quality, Better Turf enables courses to optimise resource use, reducing waste and minimising their environmental footprint.

By aligning with future sustainability standards and supporting biodiversity, Better Turf empowers golf courses to become greener and more resilient, meeting today’s demands while protecting the course for the future generations of players.